Justice Arts Coalition (JAC) BRAND REFRESH
Brand Identity, Brand Guidelines
Justice Arts Coalition (JAC) is a non-profit organization that unites teaching artists, arts advocates, artists who are or have been incarcerated and their allies, harnessing the transformative power of the arts to reimagine justice.
During my role as a Web Intern, I redesigned JAC's logo and created a brand guideline for them to use across their platforms. As a team, we felt that the previous logo and brand lacked the creativity, personality, and sense of community that defined JAC. And with this new logo, we wanted to emphasize our values of community building, empathy, and art through the use of colorful hands. And while holding hands are a cliche, especially among non-profit organizations, we believe that the rustic and illustration-based logo distinguishes us from other organizations.
New Logo Design
PREVIOUS JAC LOGO
New JAC Logo
New JAC Brochure
NEw JAC BRAND GUidelines
