Opioid use disorder (OUD) treatment campaign
Concept Art, Illustration, Campaign Art, Social Media, Advertising
Our team was asked by a client to create an OUD treatment campaign that was direct to consumers. Our creative concept was based on dating apps, but instead of dating other people, patients would date themselves and look for their best selves by starting treatment for OUD.
Working with another Art Direction Intern, Anam Khan, she designed the typographic poster designs while I created two different illustrations for our team's campaign and replicated the art styles from popular dating apps. We worked together with the rest of our team to create this concept and campaign. We wanted our campaign to feel fresh, modern, and vibrant to catch people's attention and encourage patients to start their OUD treatment. And by using the client's brand colors, we hoped that this will evoke brand recognition and encourage patients to ask specifically for the client's treatment brand when they visit their doctors.
We were against 3 other teams who were given the same tasks by the client, and our team's campaign won and was chosen by the client.
