So's your mom rebrand
Brand Identity, Web Design Prototype (Figma), Packaging Design, Illustration, Concept Art
For this project, my class was asked to rebrand a local DC shop, So's Your Mom, and create a deck to present the rebranding concept to the owners. So's Your Mom is a bagel shop and deli that is located in Adam's Morgan. For this concept, I was inspired by the fun and sassy name of this deli and wanted to create a brand that is playful, fun, and welcoming. I wanted to highlight the high-quality products and services that they provide at a low price.
